The eagerly anticipated Official Premier League Adrenalyn XL™ Trading Cards have landed! We’re taking the helm of this iconic brand for the very first time and we couldn’t be more excited to present the first Adrenalyn XL Trading Card Collection under the Premier League brand. The new, official trading cards will hit shelves on 5th September and will feature the Premier League’s top talent.

Including all 20 clubs in one of the world’s best and most exciting leagues, this is a must-have collection for football fans and collectors alike. This superb collection features 469 trading cards plus 26 LIMITED EDITION cards to look out for. Collectors can activate their cards in the free to download Adrenalyn XL app, trade and compete with their friends.

Collectors can get their hands on standard packs from today (5th September), and further boost their collection when the starter pack hits shelves on 12th September. This includes a collector’s binder, game board, mini checklist, 24 trading cards, a magazine game guide and two limited edition cards. Starter packs are priced at £6.99rrp and packets, which include six trading cards each, are priced at £1.00rrp.

Mike Riddell, Managing Director of Panini UK: “We are incredibly excited to launch Premier League Adrenalyn XL™ trading cards and we are investing in an unprecedented marketing campaign which will take the UK by storm. This launch is a major milestone in our worldwide partnership with the Premier League.”

With this being arguably the highest profile collection of the year, we have spent a considerable amount of time researching the content, look and feel of the collection. We have a heavyweight marketing campaign behind the collection which includes investment in TV, VOD and digital. We will be working with key influencers and activating on our own social channels. There will be magazine cover mount activity and nationwide schools sampling campaign in addition to a Premier League Adrenalyn XL tour kicking off in late September. We will also be working closely with the Premier League clubs and grass roots football clubs across the UK and Ireland. There will be investment at retail across a broad range of sales outlets.  | Follow us on Twitter: @OfficialPanini | Facebook & Instagram: PaniniUKOfficial
About Panini:
Panini Group was established almost 60 years ago in Modena, Italy. It has subsidiaries throughout Europe, Latin America and the United States. It’s the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 150 countries and counts a staff of over 1200 people. For more information, visit
For further information, please contact:
Jessica Bell | Panini UK, Brockbourne House, 77 Mount Ephraim, Tunbridge Wells, Kent TN4 8BS ׀ Tel: 01892 500100