Modena, June 17th, 2019

Panini S.p.A., the worldwide famous sticker and trading card company and Bioworld International Ltd. have signed a multi-territory, multi-year licensing agreement for the development, manufacture and distribution of Panini branded apparel and accessories.

With the support of an extensive style guide, Bioworld International Ltd. will develop various ranges of apparel and accessories to hit stores in Spring 2020 with initial key markets such as UK and EIRE.

PANINI S.p.A. and Bioworld International Ltd. will work together to develop collections focusing on the multiple international football collectable launches from Panini and also covering Panini’s 60th anniversary in 2021.

This new license agreement will focus on Panini Brand assets, a wide range of heritage materials and more modern artworks, appealing to the broad and wide fans of Panini internationally.

“We are extremely pleased to be partnering with Panini to be able to produce a range of products for football fans of all ages across Europe. With the continued popularity of the beautiful game, coupled with heritage and collectability of such a brand like Panini, it’s the perfect fit, and I’m looking forward to seeing the complete ranges on shelves soon” said Richard Radford Head of Licensing at Bioworld International.

Tony Verdini, Senior Manager Business Development and Partnerships at Panini S.p.A., commented: “We are glad to announce this business partnership with Bioworld, whose expertise in designing and marketing licensed merchandise is top notch. Our objective to work with dynamic, professional and enthusiastic partners capable to translate our brands into iconic products has been fully met with Bioworld.”

About Bioworld International LTD

Bioworld, one of the world’s leading licensees, and has diversified its business at an unprecedented speed. After starting as a headwear manufacturer in 1999, Bioworld is now a complete pop-culture product resource. With 16 categories ranging from apparel and accessories to home goods and collectibles. With more than 200 designers, artists, and illustrators, headquartered in Dallas, and 10 offices across the globe, Bioworld’s infrastructure offer innovative product solutions to a world-wide market, at a level unrivalled within the industry. For more information visit

About Panini S.p.A.

Established more than 50 years ago (1961) in Modena, Italy, the Panini Group has subsidiaries throughout Europe, Latin America and the United States. Panini is the International brand leader within the world of sticker and trading card collectables with over 1.000 collection launches each year and one of the leading publishers of children magazines and books, comics, manga and graphic novels, in Europe and Latin America with over 7.000 publications yearly. Panini employs a staff of over 1.200. 150 territories are regularly actively engaged with Panini’s physical products throughout every part of the World. 2018 was Panini’s biggest and best year ever as the $1 Billion sales barrier was reached. For more information visit