MY LITTLE PONY Sticker Collection

Panini are excited to announce the launch of the brand new MY LITTLE PONY Sticker Collection.

The beloved MY LITTLE PONY brand is bringing new adventures to life as you explore Equestria with your favourite MY LITTLE PONY characters by your side. Embark on a whimsical journey through Equestria as you visit familiar places – such as Manehattan, Ponyville and more, as well as new locations just waiting to be discovered!

After launching in 1983, MY LITTLE PONY has become one of the most successful girls’ toys in Hasbro history. The brand drives over $1.2 billion in retail sales, with a presence in 71 countries and across all major consumer products and promotional categories, including apparel, digital gaming, plush, publishing, accessories, food & beverage, health & beauty, and housewares.

“With beloved characters like PINKIE PIE and RAINBOW DASH, the MY LITTLE PONY brand has captivated audiences worldwide with unique, engaging stories that span multiple generations,” says Katherine Buckland, Senior Director, Hasbro Consumer Products, Europe. “We’re excited for the launch of Panini’s MY LITTLE PONY Sticker Collection, which will connect new audiences with the magical world of Equestria in a fun, creative way.”

This fantastic new sticker collection from Panini has 216 stickers to collect, including 36 rainbow foil and special scented stickers.

The collection launch will be backed by a heavy weight marketing campaign including covermount sampling with the best-selling MY LITTLE PONY Magazine, children’s press and digital advertising, competitions, and a large investment at retail including floor display units and retail signage. Panini are also sampling albums and packets on the MY LITTLE PONY - Friendship Bus Tour in July and August as well as in the MY LITTLE PONY Welcome pack when users sign up for the MY LITTLE PONY Friendship Club.

Jess Tadmor, Head of Marketing, says, “We’re delighted to be working with Hasbro. The recent franchise growth of MY LITTLE PONY has been phenomenal. This is a great vibrant collection that will capture little collectors. We urge all retailers to display prominently at the till to maximize the sales opportunity”

Starter Pack: £2.99 Sticker Packet: 50p

Follow Panini on Twitter: twitter.com/OfficialPanini and Instagram: @PaniniUKOfficial
Follow Hasbro on Twitter: twitter.com/HasbroNews and Instagram: @Hasbro

For further information, please contact:
Jessica Fulford, Junior Marketing Executive at:
Panini Ltd UK, 77 Mount Ephraim, Brockbourne House, Tunbridge Wells,
Kent, TN4 8BS. Tel: 01892 500100

About Panini
Panini Group, established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe , Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 110 countries and employs a staff of almost 1000. For more information visit www.paninigroup.com

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).